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Road of Life Serves Over 10,000 Children!
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Road of Life Recieves Google Adwords Grant
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Kids Health Hint of of the Month:
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Ned Sackman Joins ROL Board of Directors
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Road of Life has exceeded their 2007 goal of 10,000 children served. As
of Friday, May 25, the organization is serving 11, 931 children around
the state of Ohio.
The mission of Road of Life is to eradicate preventable cancer and
diseases of excess by educating children about the tobacco use,
fitness, and nutrition decisions they can make to lead a healthier
life. The delivery mechanism for this information is the organization’s
Integrated Elementary Health Education Curriculum, which is downloaded
or purchased b y teachers, and then integrated into the classroom.
This surge in children served by the organization was due to marketing
campaigns targeted towards elementary school teachers, administrators
and school nurses in the state of Ohio. The organization estimates
contacting over 15,000 individuals with information on the Free
Integrated Elementary Health Education Curriculum using this method
alone.
Other important contributors to the large number of children served
include strategic partnerships and funding from grantors in the
organization’s target areas, such as Cleveland. Road of Life was able
to reach approximately 3,000 children located in Northeast Ohio as a
result of a grant from the Gries VI fund.
MBA students at Dingman Center in University of Maryland’s Robert H.
Smith School of Business have valued the curriculum’s impact to be $300
per child. This value the total impact of the curriculum on the over
11,000 children served well over $3,500,000.
The Road of Life staff is ecstatic that the curriculum is currently
benefitting over 11,000 children. "The vision of our board, the
financial support of our contributors, and the hard work of our staff
have allowed us to meet this goal seven months ahead of schedule," said
Executive Director Shane Hankins, "We will continue to conduct
aggressive outreach efforts for the remainder of the year."
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Road of Life has received a Google Adwords Grant. The grant will allow
Road of Life to receive a minimum of three months of free Google
advertising. As a recipient, Road of Life will enjoy free AdWords
advertising on Google.com to raise awareness of healthy habits and
increase the amount of traffic its website: www.roadoflife.org, which hosts the organization’s free Elementary Health Education Curricula.
Designed for 501(c)(3) non-profit organizations, Google Grants utilizes
Google’s advertising product, Google AdWords, which will allow Road of
Life to educate and engage their target audience online. Adwords will
use short text ads created by Road of Life to advertise their website
and free online curricula that will appear alongside of Google search
results. Road of Life’s ads will appear when users search for specific
keywords such as cancer, health education, health classroom,
curriculum, school wellness, health kids, and family health.
Road of Life’s current outreach strategy focuses mainly on educators,
administrator, and school nurses in Ohio. The AdWords grant allows Road
of Life to broaden the scope of their online outreach to these
audiences in other states and leaders in non academic environments, as
well as parents and family concerned about their children’s health.
“We are excited and grateful to have received this grant from Google,”
said Director of External Communications Robyn Hauser “This is an
important addition to our current online marketing strategy, as we will
now be able to reach other audiences such as after school programs,
academic enrichment environments, and educators in other states that
can play a role in helping children to develop healthy habits."
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ROL
staff contacted Ned Sackman, new member of the Board of Directors, and
long time member of the Road of Life Leadership Society with a few
questions about his recent Board appointment.
Q: What is your background?
A: I am an attorney and I currently work as a law clerk for a federal
judge in Philadelphia. Before that I worked for a large law firm. My
wife and I live outside Philadelphia, and I grew up in Cleveland.
Q: How did you get involved with Road of Life?
A: I have known the Road of Life founders, Rob and Matt, for a very
long time. I was in Matt’s kindergarten class, and I have been friends
with Rob since high school. I was aware of the organization when Rob
and Matt were starting it simply because I kept in touch with them and
knew what they were doing with their lives. I have supported Road of
Life over the years, and have been a member of the Road of Life
Leadership Society since 2005.
Q: Why do you care about the mission of Road of Life?
A: A: Any organization committed to fighting cancer is likely to
attract my attention for both personal and global reasons. At the
personal level, I just lost my mother-in-law after a long and valiant
battle with breast cancer. On a broader level, it is critical to
marshal the resources of a wealthy society such as ours in order to
ameliorate the suffering that results from such a prevalent disease. I
also like Road of Life’s emphasis on prevention. Given the success
preventative healthcare has demonstrated in other areas of medicine, it
is likely to be an effective approach to cancer as well.
Q: What do you bring to the organization as a Board Member?
A: My experience as a practicing attorney has exposed me to some of the
ways that organizations cope with the problems that arise during the
course of daily operations. Ideally, that experience will provide me
with a context to draw on as I participate in board discussions and
decision-making. Beyond that, it is my hope to bring a passion for Road
of Life’s mission that will equal that of the other board members and
employees. More than anything, I am just honored to be involved.
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The Keren Emrich Foundation DBA
Road of Life: Cancer Prevention for Kids
35 E. Gay Street, Ste. 509
Columbus, OH 43215
p: (614) 221-1235
f: (614) 352-2963
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