Rob Emrich is the Founder of The Keren Emrich Foundation, | Road of Life. Rob Emrich is the Founder of The Keren Emrich Foundation, | Road of Life. In 2002 he sold his car and stocks to come up with an initial $2,500 investment that he has since leveraged into over $14,000,000 in resources for cancer prevention for children. For more information please visit his homepage at www.robemrich.com.